Foundations of Marketing: A Beginner’s Course

Whether you’re a student, aspiring entrepreneur, freelancer, or entry-level professional, this comprehensive beginner’s course offers a clear and structured introduction to the fundamentals of marketing. In just four digestible pages, you’ll explore the core concepts that drive successful marketing strategies—from understanding customer behavior to crafting effective promotions across digital and traditional channels.

This course covers essential topics such as the marketing mix (4Ps), market segmentation, branding, social media, content creation, and analytics. You’ll also learn how to build simple but effective marketing strategies using tools like SWOT analysis, SMART goals, and customer journey mapping. Real-world applications and step-by-step insights make this guide a perfect foundation for further study or practical business application.